Hoku Eye Serum Overview.
Hoku Eye Serum is a new anti-aging product introduced by the Hoku Skin Care Company, which is claimed to “repair, restore and rejuvenate the skin”. The manufacturers of the serum describe their serum as a natural, safe, paraben-free formula, which is able to treat all the obvious signs of aging, such as fine lines, wrinkles, age spots, and deliver a much healthier looking, younger, and glowing skin due to the combination of clinically proven and safe ingredients. Furthermore, the product is claimed to protect the sin from the UV sun damage, provide moisture retention, and the active synthesis of collagen in the cells.
The product is relatively new with the headquarters of the company situated in St. Petersburg, FL, and has no accreditation by the Better Business Bureau yet, however, there are lots of online reviews on the serum already available since the very introduction of the product in April 2015, mostly promoting the benefits of the serum, and its effectiveness, which breeds doubts whether all this feedback is overall trustworthy, as a good deal of them were written only a few days or weeks after the company actually started selling the product. So, can people really trust the massive claims of Hoku Eye Serum? This review gives the answer taking into account the major aspects of this anti-aging solution.
How it Works.
The manufacturers call their serum an “anti-aging breakthrough” due the 100% natural based formula, and especially emphasize four key active ingredients that are claimed to play the leading role in the process of repairmen and restoration of the skin matrix. They are as follows:
- Spilanthes Acmella, which is a plant extract responsible for stimulation and strengthening of collagen network in the skin cells.
- Ribes Nigrum that is able to fight the appearance of new wrinkles and is able to restore the damaged tissues due to the rich content of essential oils in the plant.
- Eryngium Maritimum that provides moisturizing effect on the skin, and also possess anti-inflammatory qualities.
- Avenanthramides, which is an active antioxidant, helping skin to fight free radicals and prevents the allergic reactions, such as redness or itching.
However, note that the actual content mentioned on the bottle of the product is somewhat longer, and contains overall 33 ingredients! The company doesn’t reveal the description of each of them; neither has it explained how the rest 29 ingredients work and what effects on skin exactly they cause. But the most interesting fact is that this greater list includes only one key natural ingredient, from the website’s “Ingredients” section, which is Spilanthes Aemella Flower Extract, and moreover it’s listed somewhere in the middle of the list, which means that it simply can’t be called the major active component of the serum.
Instead, the list contains Pseudoalteromonas Ferment Extract, not mentioned on the website, which is also known as an anti-aging component although there are a lot of gaps in the research of this ingredient and very little independent research was done on it. The other chemicals the manufacturers forgot to list on their website are Airgeline, Trylagen, Pepha-Tight, Gatuline Expression, and Osilift Bio, which are used in cosmetology for reducing wrinkles. These components can induce sagging of facial muscles by suppressing neurotransmitters in them, and thus, cause the side effect, known as a “mask looking face” when the muscles can’t express natural emotions.
However the list of ingredients is not the only discrepancy that can be found about the product. Another confusing factor is the very name of it. While at the home page you read about Hoku Eye Serum, the “About” and “Benefits” sections are featuring the Vivalux Anti-Aging Serum, so it’s not clear which product you’re actually about to buy: Hoku Eye or Vivalux serum, and why the different sections of the website describe the same product naming it in various way.
According to the website of the product the serum promises the following benefits:
- It reduces and prevents wrinkles;
- It corrects fine lines and wrinkles;
- It diminishes crow’s feet;
- It reduces dark circles;
- It evens the skin;
- It fights free-radical damage;
However the company doesn’t provide any solid proof that the serum is able to give any of these benefits to its users. As mentioned previously, there are some discrepancies already in the list of ingredients of the product, with some of them, not even mentioned on the website can cause certain side effects.
The manufacturers also claim that the serum has been clinically approved, but they don’t offer any links to the researches or studies done, any references or at least articles about their anti-aging solution in any of the magazines or other cosmetology websites. At the same time the Hoku website claims that their product reduces fine lines and wrinkles up to 94%, decreases the dark circles by 84%, and also tightens and makes the skin smoother by 89%. The manufacturers of the serum don’t explain anyhow where they got this precise statistics from. Therefore, again they make lots of claims that are by no means proven or backed up by any legit data, which means these numbers are at least not trustworthy.
As it was mentioned previously, the serum has many online reviews available; however most of them contain the same information taken from the Hoku website, not telling about personal experience of using the product, but promoting the product and listing only its benefits. It can be assumed that such reviews were created deliberately by the affiliates who are aimed to market the serum, as they as a rule get commissions from every sale of the product, so their major target is not to inform the customers, but to mislead them, and make therefore as many sales as possible.
It’s interesting that the Hoku website also includes the feedback section, where you can see a dozen of positive reviews. However there is no option to add a new review available, so it’s not clear how these 10 people were able to submit their reviews to the website.
The serum belongs to the range of beauty products, sold only through internet, and, unfortunately most of the similar products hold the very low satisfaction among the customers. While your experience with the Hoku serum doesn’t necessarily have to be such, the fake reviews and the discrepancies in the list of ingredients og the product don’t add trust to the company and their massive claims.
How Much Does It Cost?
The Pricing Policy of the product is also full of discrepancies. If you click on the “Products” section, you’ll see that one bottle of the Hoku Eye Serum is going to cost you $99, however once you go to the “Order” page, you’ll be offered several payment options:
- A single bottle Plan (includes 1 bottle of the serum for $89.99);
- 3-month supply of serum (including 3 bottles of the product costing $143.99. If you choose this payment plan, you’ll receive the 40% off the price, saving $125.98);
- 3-month supply of the product (including 6 bottles of the serum for 191.99. This plan is claimed to give the customer 60% off the price with the $347.95 money saved.);
At the same time you are free to choose a 14-day free trial of the product, which is charging $3.95 only for shipping and handling fees. However it’s important to note that once the period of the trial is over, you’ll be billed a full price of the serum, which is $97.41, and automatically included into the company’s autoship program, according to which you’ll be sent a bottle of the serum each month, every time paying $97.41 for it.
The Hoku LLC provides its customers with the refund program, lasting 14 days from order, however it concerns only the unopened and unused bottles of the serum, and is valid only for store credit.For those who willing to cancel their enrollment in autoship program can call the customer service number provided on the website.
The Bottom Line.
It seems that the Hoku Eye Serum is not a trustworthy product because of it has been promoted by the fake reviews, it’s sold throughout free trial, and features more discrepancies that its claims. The content of the product is unsure, as he list of ingredients on the bottle doesn’t coincide with the one listed on the website, the manufacturers don’t warn people about possible side effects, the pricing policy of the product is confusing, offering different charges per one bottle of serum, and even the name of the product is unsure, as in one section it’s described as a Hoku Eye Serum, and in others it’s mentioned as Vivalux Anti-Aging Serum.